WALMART
COME FOR THE DEALS.
STAY FOR THE DRAMA.
Captivated consumer attention during shopping’s busiest season through episodic ‘advertainment.’
Every brand is screaming for attention ahead of the holidays. How could Walmart stand out & keep shoppers coming back week after week?
Our answer: “Deals of Desire,” a dramatic, 10-part miniseries across Youtube, TV, OLV & social featuring Walmart’s biggest deals & Hollywood’s brightest stars.
Every item in each episode was available for purchase. As new content rolled out more deals were available to shop, keeping fans engaged week after week. We saw record numbers across impressions, engagement rates & even claimed the top spot for most searched retailer on Black Friday.
CASE STUDY
TRAILER
LONGFORM EPISODES
Episode 1: Sister, Swindler starring Lisa Rinna
Episode 3: A Supernatural Showdown starring Ian Somerhalder
Episode 5: Stable Boy of the Season starring Anthony Ramos
Episode 7: Can’t Handle the Heat starring Walton Goggins
Episode 9: Curtains Up starring Chad Michael Murray & Taye Diggs
Episode 2: The Hunt starring Lisa Rinna & Ian Somerhalder
Episode 4: A Scandal Indeed starring Anthony Ramos
Episode 6: Something’s Cooking starring Walton Goggins
Episode 8: Football & Foils starring Chad Michael Murray & Taye Diggs
Episode 10: One Last Deal starring Chad Michael Murray & Taye Diggs
THE MAKING OF:
DEALS OF DESIRE
In between episodes we kept fans engaged with social-first content starring internet it boy, Jake Shane.
This behind-the-scenes campaign mockumented life on the Deals of Desire set with Jake playing the role of a Production Assistant (although he strongly preferred the title Creative Consultant).
The self-proclaimed back bone of the show shared backstage drama with the cast to his 3.4 million followers on TikTok.
JAKE THE PA ON SOCIAL
using social like a fan
Our long form content was polished. Jake’s videos were authentic. But we wanted to dive deeper into our talents’ manic fanbases & harness the communities they’ve created.
We created fan cams (montages of icons serving sexy looks) for each of our stars.
These were shared on our actors’ pages (combined 14M followers), driving massive traffic to Walmart’s site during their biggest sales event of the year.
AWARDS
Bronze Clio - Film
Bronze Clio - Influencer & Talent Storytelling
Clio Shortlist - Brand Promo
Gold Addy - Online & Interactive
Silver Addy - Social Media Campaign
AICP Shortlist - Branded Content & Entertainment
PRESS
TEAM
Client: Walmart
Agency: Digitas, Fallon, PublicisNY
Creative Leadership: Nikki Baker, Molly Crawford, Travis Parr
Creative Directors: Abby Gross, Sara Cummings, Danny Weilandt
Senior Copywriter: Reilly Harmer
Senior Art Director: Lexey Watson
Copywriter: Kayla Hall
Art Director: Grace Geary
Producers: Peter McCann, Trevor Hembling, Chris Parke
Directors: Marc Webb, Paul Briganti
Production: Radical Media
Edit: Union Editorial
Mix: Human
Color & Finishing: Harbor