🥉BRONZE CLIO FOR FILM🥉
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🥉BRONZE CLIO FOR TALENT STORYTELLING🥉
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🥈SILVER ADDY FOR SOCIAL MEDIA CAMPAIGN 🥈
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🥉BRONZE CLIO FOR FILM🥉 〰️ 🥉BRONZE CLIO FOR TALENT STORYTELLING🥉 〰️ 🥈SILVER ADDY FOR SOCIAL MEDIA CAMPAIGN 🥈 〰️
COME FOR THE DRAMA.
STAY FOR THE DEALS.
Walmart needed a way to stand out on the busiest shopping day of the year. Their deals were great, but how could they captivate shoppers when every other brand was screaming for attention, too?
Enter “Deals of Desire,” a genre-spanning, 10-part episodic series starring Hollywood’s brightest stars & Walmart’s hottest deals. A piece of ‘advertainment’ filled with shoppable items–everything from set design to props to the clothes worn by the stars on screen available for purchase.
Fans were drawn in by the drama: a heartbreaking story of forbidden love, betrayal & destiny. But they kept coming back for the deals.
LONGFORM EPISODES
Episode 1: Sister, Swindler starring Lisa Rinna
Episode 3: A Supernatural Showdown starring Ian Somerhalder
Episode 5: Stable Boy of the Season starring Anthony Ramos
Episode 7: Can’t Handle the Heat starring Walton Goggins
Episode 9: Curtains Up starring Chad Michael Murray & Taye Diggs
Episode 2: The Hunt starring Lisa Rinna & Ian Somerhalder
Episode 4: A Scandal Indeed starring Anthony Ramos
Episode 6: Something’s Cooking starring Walton Goggins
Episode 8: Football & Foils starring Chad Michael Murray & Taye Diggs
Episode 10: One Last Deal starring Chad Michael Murray & Taye Diggs
THE MAKING OF:
DEALS OF DESIRE
Each super self-aware drama tapped into our audience’s favorite genres: soap operas to period pieces, westerns & supernatural showdowns. But we needed a social-first story to keep fans engaged between episodes.
We created a second, behind-the-scenes campaign mockumenting life on the Deals of Desire set & asked internet it-boy, Jake Shane, to join as a Production Assistant––although he strongly preferred the title Creative Consultant.
The self-proclaimed back bone of the show provided a sneak peek into backstage drama with cast & crew, ever-changing product deals & daily PA responsibilities to his 3.4 million followers on TikTok in his own, authentic voice.
using social like a fan
Our long form content was polished. Jake’s videos were authentic. But we wanted to dive even deeper into our talents’ manic fanbases & harness the communities they’ve created.
So we created fan cams (montages of icons serving sexy looks) for each of our stars.
These were shared on our actors’ pages (combined 14M followers), driving massive traffic to Walmart’s site during their biggest sales event of the year.
TEAM
Client: Walmart
Agency: Digitas, Fallon, PublicisNY
Creative Leadership: Nikki Baker, Molly Crawford, Travis Parr
Creative Directors: Abby Gross, Sara Cummings, Danny Weilandt
Senior Copywriter: Reilly Harmer
Senior Art Director: Lexey Watson
Copywriter: Kayla Hall
Art Director: Grace Geary
Producers: Peter McCann, Trevor Hembling, Chris Parke
Directors: Marc Webb, Paul Briganti
Production: Radical Media
Edit: Union Editorial
Mix: Human
Color & Finishing: Harbor