Just for men
A fresh look was needed.
The tag line – be the better man – encourages all guys, of every shade, to be, well, better.
Alongside the total rebrand, 5 commercials were scripted and filmed–one hero and four accompanying product-centric spots.
HERO FILM
Be the better man.
Not the man from the movies.
Or the cover of that magazine.
Don’t be your dad.
Unless you want to be.
Take a long look.
Then, take a chance.
And tweeze.
There’s always something to tweeze.
Be clean. And groom.
Know how they’re different.
Be kind and courteous.
To him. Her. Them. Everyone.
Just for Men hair and beard care.
Be the better man you are.
And look the part.
ROOTS
Be wise beyond your years.
Be young at heart.
Do the little things.
They’re kind of a big deal.
Get back to your natural hair color.
While staying true to your roots.
Just for Men. Be the better man you are.
And look the part.
LEAP
Make the big leap. Even if you have doubts.
Take small steps. Especially if they’re easy.
Wash your beard daily to reduce grey gradually.
And be open to new firsts.
Like Control GX.
The first & only grey reducing beard wash.
Be the better man you are.
And look the part.
BIG DAY
Save the date.
Lose the greys.
Choose words wisely.
Shampoo daily to reduce grey gradually.
Be ready for the big day. Even if it’s not yours.
Control GX grey reducing shampoo.
Be the better man you are. And look the part.