Charmin
Enjoy the go.

Reacted to research that showed the pandemic changed our relationship with toilet paper.

The Great Toilet Paper Shortage of the pandemic affected us all.

What seemed like an essential had suddenly become a luxury. Households across the country faced a common conundrum: no TP, or worse––bad TP.

We created this spot for Charmin to demonstrate the difference a roll of Ultra Strong can make for you & your family.