WALMART
Who Knew?
Reframed Walmart as a digital destination that lets you be & do more than you thought possible.
The Walmart you thought you knew,
is now new.
Over half a billion items online.
Delivery in as fast as an hour.
Who knew the neighborhood staple you’ve always known could surprise you?
Our campaign was built around that simple lightbulb moment; that honest reaction when you’ve been caught off guard & ask yourself ‘who knew?’
On social, we created a complementary campaign that went behind the scenes of our TV work & captured talent having their own ‘who knew’ moment.
We leaned into real on-set moments: rehearsing lines, chats with the director & moments in between takes.
Client: Walmart
Agency: Digitas, Fallon, Publicis
Creative Directors: Danny Weilandt & Christina Swan
Senior Copywriter: Reilly Harmer
Senior Art Director: Lexey Watson
Producers: Madeline Vering, Eva Pipa, Tyrell Murphy, Michael Beltrame
Directors: Terri Timely